So you’ve decided you want to start a blog. Great! I outline the first five (super easy) steps you need to take to start your own blog here. Today, I wanted to dive a bit more into the first step, and talk about choosing the topic you will be blogging about.
Not to sound overly dramatic, but this is possibly the most important decision you will ever make for your blog. Picking your blog’s topic will effect everything that comes next, everything your blog will become, and ultimately, how successful your blog can be. The topic you choose is the foundation you will build your blog on.
I am not saying this to try to scare you. Really, I’m not. Selecting a blog topic is not a big, scary decision. But it is an important one. One that deserves the time needed to make a well thought out decision. So sit down, read through these tips for picking a killer blog topic, and do some thinking about what you perfect blog topic is.
The most important part of picking a blog topic is making sure you are passionate about what you’ll be writing about. If you take absolutely nothing else away from this post, take this. You need to be passionate about what you will be writing about for your blog to succeed. So pick a topic that you truly love. Pick something you’d be doing even if you weren’t blogging about it.
Do not pick a topic because you think there is a lot of money to be made in that blogging niche. Blogging is not a ‘get rich quick’ game. You will be blogging and writing about your topic for free for likely a very long time. So pick something you don’t mind writing about for months or years, without any sort of compensation. If you are passionate about your blog’s topic, this will be easy as pie.
Now all that being said, I do want to add this. Don’t mistake passion for perfection. When I was first getting into the blogging world, I thought I needed to be an expert on the topic I chose to blog about. Which is totally not the case, and it took me a little while to realize this.
You guys know that I share my experiences, good, bad and really ugly with you all here. That’s one of the things I love about Label Me Merrit so much, is that I’m learning and growing in all these different areas of my life, and I get to share all those experiences with you guys! I am not an “expert” at home decor, but I am passionate about it, and I share my experiences developing my taste and decor in my home.
You do not have to be the best, you just have to love what you do.
Blog’s are seen as resources in today’s digital world. Instead of going to the library, people do a quick Google or Pinterest search to find a blog post that answers their question, or gives them inspiration or entertainment. If they regularly find what they are looking for on your site, they are likely to become a follower.
You want people to see you as a knowledgeable person in your field. You want them to come to you for advice or inspiration. You can’t do this if you don’t know the first thing about your blog topic. Again, this does not mean you have to be an expert or perfect at everything you do. But you do have to be willing to go out and expand your knowledge and experience, so you can then share with your readers.
When I first started sharing my Project Life on the blog, I had truly never heard of it before, and hadn’t even been a scrapbooker. I was starting almost at square one. But I did my own research, and gained experience so I could then pass that experience and inspiration on to my readers.
Find your niche
While picking your general topic, it’s also a good idea to try and narrow it down and find your blogging “niche”. Your niche is a more specific blog topic, and can help define your target audience. While this doesn’t have to be decided before you start your blog, it’s a good idea to start thinking about it as soon as possible.
For example, I am a lifestyle blogger. That is my blog’s topic; writing and sharing about my life, interests and experiences. However, my niche is more specific than that. I define Label Me Merrit as a creative lifestyle blog, because most of my blog is highly geared towards the creative community.
It actually took me quite a while to really nail down what my blogging niche was. Especially after rebranding and making the switch to a lifestyle blog, I didn’t know exactly where I fit in. So I just sat with it a while, and let my niche come to me. Over time it became clear that my niche was the creative community. So whether I am writing about actual crafts, or my planners, or blogging tips, all my posts are written and framed for creative women.
If you’re worrying that you don’t have a niche, or you don’t fit in anywhere, stop and just relax. Take a step back from your blog, and give it some time. Like it said, this doesn’t have to be decided immediately, and can be formed over time. Finding your perfect niche may not be as obvious for some (like my experience). Don’t let this stress you out, or discourage you. I promise there is a niche out there perfect for you and your blog. And if one doesn’t already exist, why not make it yourself?
When deciding what you will write about on your blog, it’s a good idea to have a little bit of direction. If you write about everything and anything (one day motorcycle mechanics, and the next gardening tips, and the next beauty tutorials) it is going to be really hard to build an audience. How many motorcycle enthusiast gardeners who want to learn how to perfectly contour their face are there in the world?
This doesn’t mean you can’t blog about a few different topics. If you follow Label Me Merrit, you know I have seven subtopics on my blog. Just make sure your blog’s subtopics are semi-related, or you can gear them towards the same target audience.
For example, I have narrowed my blog’s niche down to creative lifetstyle. Each one of my subtopics is focused back on that main topic. Even my posts about blogging are written to appeal to women in the creative community. People hoping to start a gaming or tech blog probably won’t be stumbling upon this post, so it’s not written for them. I have found my specific topic and target audience, so that’s what I write for.
But not too specific
Ok now that you’ve narrowed things down, make sure you didn’t narrow them too far. If your niche is super specific, it will be nearly impossible to find and build a readership. If you’re trying to write for single women in their 30s who love cats, bungee jumping and interpretive dance… it might be a while before you build a following. Again, how many of those do you think there really are in the world?
If your blog’s topic is looking too specific, try zooming out a little. Taking the example above, why not write a blog focused on inspiring women to try new experiences and hobbies (which could include both bungee jumping and interpretive dance). You don’t have to change your entire blog’s topic, and can still include the things you are passionate about, just looking at it from a different angle!
I hope these tips will help get the ball rolling and juices flowing for coming up with your blog topic! Above all else, make sure you just have fun. That’s really what this whole blogging journey should be about, so make sure you’re enjoying the process!
Have the perfect blog topic picked out? Shout them out in the comments below! I’d love to hear all your ideas 🙂
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